Sustainable Alternative Livelihood Development (SALD) is the Mae Fah Luang Foundation’s development approach with an end vision of providing people with sustainable and licit livelihoods, taking into account the social, economic and environmental dimensions of their communities.
From the start, Princess Srinagarindra was aware that in order to be sustainable, development and social entrepreneurship should not be based on sympathy. “Don’t let people buy our products out of pity”, she remarked. As a result, the DoiTung brand has ensured that its products are of high quality, even those based on folk crafts such as weaving.
In order to groom the younger generation to inherit the responsibilities of their own community, child-centred learning, life skills development and the principles of Princess Srinagarindra became the core values of Doi Tung educational development programmes. Most school children in the eight schools in Doi Tung speak their own dialects, so it became a priority