DoiTung Brand

Handcrafted products: Embroidery and weaving have always been the traditional home-making skills of the women of the ethnic hill tribes. These indigenous skills have been enhanced by intermediate technology, training, and a more cosmopolitan design while still drawing inspiration from nature and the ways of life and traditions of the Doi Tung villagers. The DoiTung Handicrafts business comprises several products lines: woven textiles and carpets, soft furnishings, ceramics, handmade mulberry paper, ready-to-wear and fashion accessories.

Coffee and Macadamia Products: With increased skills training, farmers who once grew opium and low-yielding maize and mountain rice have now become highly skilled macadamia and coffee growers. The Specialty Coffee Association of America (SCAA) has certified DoiTung green beans as premium quality, and DoiTung coffee also received Geographical Indication (GI) certification by the Department of Intellectual Property, Ministry of Commerce in Thailand in 2008, reserving the right to use the DoiTung name only for coffee grown above 1,000 metres in the Doi Tung area. The project has its own factory to roast the beans and package for sale in retail outlets, and in Café DoiTung. Our macadamia trees yield up to 250 tonnes of nuts per year. In the factory, they are selected, shelled, roasted and packaged in a variety of flavours – salt, seaweed, honey, barbecue and wasabi. They are also made into macadamia cookies and macadamia spread.

Café DoiTung: There are now over 20 Café Doi Tung branches around the country. At Café DoiTung you will enjoy not only a comfortable and warm ambiance with aromatic DoiTung brewed coffee, but also the true meaning of your socially responsible lifestyle.

Horticulture: To support the beautifully landscaped Mae Fah Luang Garden, and its profusion of flowers, Doi Tung villagers who once practiced traditional agriculture, were trained to cultivate flowering and decorative plants. The Doi Tung Development Project also established a tissue culture laboratory to propagate commercial plants and to preserve rare plants and return them to their natural habitat in Doi Tung’s mountains. Orchids are the highlight of the plant nursery, with such species as Grammatophylum, Cymbidium, Phalaenopsis, Oncidium, Dendrobium, Epidendrum and Paphiopedilum, or the Lady’s Slipper orchid. As a result of crossbreeding and competition, both local and internationally, the project has been able to produce 82 new species of the Lady’s Slipper, all named Sangwan as a tribute to Princess Srinagarindra.

Tourism: Doi Tung’s combined tourist destinations including Doi Tung Royal Villa, Mae Fah Luang Garden with the popular Tree Top Walk, the Hall of Inspiration and the Mae Fah Luang Arboretum. Visitors can spend the night at Doi Tung Lodge, and enjoy delicious northern Thai cuisine at Krua Tamnak restaurant. In December and January, the Colours of Doi Tung Festival is held as a street fair during weekends and the New Year holidays.