Sustainable Alternative Livelihood Development (SALD)—is the Mae Fah Luang Foundation’s development approach with an end vision of providing people with sustainable and licit livelihoods. It was first developed in 1988 through the work of the Doi Tung Development Project in Chiang Rai following the initiatives of HM King Bhumibol and HRH the Princess Mother to tackle poverty and lack of opportunity, the actual root causes of social illnesses such as drug addiction, environmental degradation, and weak social structure.The Princess Mother emphasized that development assistance must be people-centric, sensitive to socio-geographical contexts, and fully integrated in order to effectively solve complex development issues of health, livelihood, and education
The Mae Fah Luang Foundation prides ourselves on being a ‘living university’, offering lessons on Sustainable Alternative Livelihood Development (SALD). We aspire to spread the Princess Mother’s guiding principles, our development best practices and lessons learned. Since 1988, the Mae Fah Luang development approach has established a strong foundation in various fields such as rural development, social entrepreneurship, minority rights, sustainable design, etc.
From the start, Princess Srinagarindra was aware that in order to be sustainable, development and social entrepreneurship should not be based on sympathy. “Don’t let people buy our products out of pity”, she remarked. As a result, the DoiTung brand has ensured that its products are of high quality, even those based on folk crafts such as weaving.
Sustainable Alternative Livelihood Development (SALD) is the Mae Fah Luang Foundation’s development approach with an end vision of providing people with sustainable and licit livelihoods, taking into account the social, economic and environmental dimensions of their communities. The success of the Doi Tung Development Project in Chiang Rai, which was initiated in 1988, has led to the implementation of this approach in several outreach projects both in Thailand and abroad, namely Myanmar, Afghanistan and Indonesia.