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“Kladee: Sustainable Flood Rehabilitation Program”


Target Areas:

The target areas covered 13 provinces in the lower northern and central regions of Thailand, that were severly affected by the flood namely Pitsanulok, Phichit, Nakornsawan, Uthaithani, Chainat, Lopburi, Singburi, Angthong, Ayudhaya, Nakornpatom, Nakornnayok, Pathumthani and Nonthaburi.


The 1,075,461 flood victims from 13 provinces, 78 districts, 498 sub-districts and 3,456 villages.

The Project Period:

From October, 2011 to February, 2013


The project’s approach is to integrate and bring together public, private, and people to work hand in hand in resuscitating the country from the national disaster.

Public: Office of the Permanent Secretary, the Prime Ministers’ Office, the Crown Property Bureau and Local Government Associations.

Private Sector: Mae Fah Luang Foundation under Royal Patronage, IKEA (Thailand), Thai Stock Market Flood Relief Fund, The Siam Cement Public co. Ltd., Siam Commercial Bank, Bangkok Broadcasting & TV Co. Ltd., Phatra Securities Public Co. Ltd., Koosang-Koosom (Thailand) Co. Ltd., Bangchak Petroleum Public Co. Ltd. and Spa-Hakuhodo Co. Ltd..

People: Personnel of IKEA (Thailand), Personnel of Josai Hospital (Ibaraki Japan), Volunteer and Individual Donors.

“3P” The project’s participation strategy: Public, Private and People.  “3P” The project’s participation strategy: Public, Private and People.  “3P” The project’s participation strategy: Public, Private and People.

“3P” The project’s participation strategy: Public, Private and People. 



The 2011 flood in Thailand brought great devastation to people’s lives, assets and spirits. The figure, as of 19 October 2011, of the damaged agricultural area was as high as 10,023,824 Rai. The affected farmers had to stop cultivation which caused further debt cycle. The situation was worsened as many industrial areas were flooded causing immediate unemployment, especially to rural emigrants. This plight which has severely affected production capacity, resources, and the confidence of the people disrupted the communities’ normal means of living.

Against this backdrop, the Mae Fah Luang Foundation under Royal Patronage initiated the “Kladee: Sustainable Flood Rehabilitation Program” in cooperation with partners from all sectors of the society, with the aim to support and enhance the capacity of the flood victims to be able to “survive” after the crisis and to earn a living and stand on their own feet as soon as possible.


Development Activities:

At the core of Kladee’s activities is the application of His Majesty the King’s sustainable development principles, particularly “understand, reach out and develop” and “erupting from within”, along with Her Royal Highness the late Princess Mother’s philosophy of “helping people to help themselves”. Importantly, the project emphasized community participation by bringing together every sector in community, especially the people and local government organizations, to work hand in hand in order to ensure that the assistance was in line with the people’s true needs and priorities, to raise awareness on the important of the immunity against external disruptions and to inspire the communities to stand on their own feet.

The operations started with the survey of the damaged area, consulted with affected communities and worked with those in real need to identify the problem of the communities. Food was the main problem. As a result, the project distributed a “start-up kit” comprising dried cooking ingredients as well as vegetable saplings and vegetable seed packets in order to, first and foremost, reduce household expenses and then generate more income. In addition, the project also worked with farmer groups who were interested in small-scale farming and supplied seeds to the groups so that they could grow crops and sell them to generate more income.

“Start-Up Kit”: a set of cooking ingredient, Saplings and SeedsThe start-up kit the Project provided to the target groups after with the aim to reduce contains “a set of cooking ingredient”: Dried Chili, Garlic and Salt, “saplings”: Chili, Eggplant, Round Eggplant and Basil and “seeds”: Green Bean, Pumpkin, Morning Glory, Chinese cabbage and Acacia or Banana.

Moreover, to promote income generation, the project encouraged the farmers to form a group and support them with short term crop’s seeds and saplings of perennial plants that match the market’s demand such as acacia, banana, mango, papaya, coconut, rose apple, sweet yellow Marian plum, santol, guava, lemon and orange.

As a follow up to the distribution of the packages, the project continued supporting “Kladee communities” or “Strong communities-based groups”, which had potential and willing to take further steps towards the improvement of their livelihoods themselves. The Project selected Strong communities by considering 4 elements of each community namely the leader, the community itself, the harmony of the activity with geo-social reality of the community and their management ability. At present, there are 6 Strong communities in 5 provinces; for example, Fertilizer and Soil development Fund Group in Phichit province, Fisherman Group in Uthaithani province, Raft-House Community, Sagae-Krang River in Uthaithani province, Sufficiency Economy Learning Center Community in Singburi province, Rice Fund for Brown Rice Cultivation in Lopburi province and Landless People Group in Angthong province.

The project also supported local schools that were interested in doing “Garden Plot for Lunch Project” by providing them vegetable saplings, seeds and cultivation training such as plot preparation, cultivation, harvest and bugs. This activity brought out schools’ responsibility, management skill and active cooperation from the students. The schools participating in this activity are Woradid Wittayanuprasas School in Angthong province and 10 schools in Ayudhya province which are in the CSR network of the Siam Commercial Bank, one of the Project’s strategic partners.

In regard to the social aspect, the project emphasized all sectors in the society, who agreed with the project’s implementation approach and were willing to work together, to support the project financially, materially and professionally. Moreover, people and volunteers were able to participate in the project both by donation and joining volunteer activities such as packing Chili seed and set of cooking ingredient, placing sapling into bags and distribution set-up kit and income generation package.

Thus, Kladee is one of the examples that clearly demonstrates the cooperation among the Public, Private and People or the 3P.


Key Indicator: What do the people get out of it?



1. The flood victims have decreased expense from the “start-up kit” by 341 baht per household on average, and also increase income from selling product in excess of their household consumption by 1,105 per household baht on average.

1. Members of “Strong Communities” could take further steps towards the development of their own livelihood and community and be the model to inspire other communities.

2. The flood victims have increased income from Superhot Chili by 2,012 baht per household on average.

2. Members of communities have a chance to work hand in hand for public gain, not only for personal advantage and become less concerned about themselves.

3. It is expected that the flood victims will be able to increase their income from sapling of the perennial trees 15,462,000 baht in the first 6 years or 1,140 baht per household per year on average. From the 7th year onward, the income will be 9,414,000 baht per year or 700 baht per household per year on average.

3. Good understanding and relationship between members of community has been reestablished. For example, They, now, worked together to manage and the selling of the products to the market together.


4. Raise awareness on Sustainable Giving to urban society and other relevant organizations.


5. Happiness comes to the life of the flood victims again as their real problems and needs were met. They regained their honors from being able to help themselves and also had a chance to help others.


6. The significant links between the central government, local administrative bodies, and communities.