The Mae Fah Luang Foundation, under the DoiTung brand, is bringing its Zero Waste to Landfill knowledge to the entertainment industry for the first time. Amidst the rapid and ongoing rise of Thai series on the international stage, this collaboration signals a powerful new direction—one where storytelling, identity, and sustainability intersect. In partnership with MOJO MUSE MANAGEMENT (MMM), a forward-thinking production company known for weaving cultural and social themes into its narratives, the Foundation is adapting its proven “Doi Tung Model”—which has supported livelihoods while eliminating landfill waste for over a decade across 24 surrounding villages—into a new scale and context. For the first time, this model will be tested in professional media production, offering clear systems for waste separation, resource circulation, and sustainable operations. If successful, it won’t just be a “mindful backstage effort” but a replicable blueprint for the entire industry. As series continue to shape the minds of younger generations—the future leaders of our society—this collaboration shows that environmental responsibility and the principles of the Mae Fah Luang legacy can be shared, scaled, and rooted in every industry. Because saving our planet should never fall on one group alone—it must become a shared mission across all sectors striving for a more livable world.
Mae Fah Luang Foundation, under the Doi Tung brand, shares its Zero Waste to Landfill knowledge with the entertainment industry for the first time.
