Mae Fah Luang Foundation wins PM Award 2020 for Best Design

To mark the 25th anniversary of the passing of Her Royal Highness Princess Srinagarindra, the Princess Mother, Mae Fah Luang Foundation under Royal Patronage, in conjunction with Chiang Rai Province, held a merit-making ceremony and floral homage – the highest form of showing respect in the Lanna tradition. The award was organized by the Office of Design and Innovation for Trading Promotion, Department of International Trade Promotion, Ministry of Commerce, with the aim of raising the standard of Thai products to world standard. The event took place at Santi Maitri Building, the Government House.

The product from Mae Fah Luang Foundation which won the Best Design Award in the field of Creative and Innovation was part of the ready-to-wear fashion line under the DoiTung brand. The Hmong Coat uses handwoven textile made of 100% upcycled plastic, and was inspired by the climate on Doi Tung which is cold and rainy. The traditional ethnic costume was reinvented through the use of materials that impact society and the environment. One coat comprises 130 recycled 600ml plastic water bottles, and is reversible into two different looks and styles. It provides warmth, is water resistant, is also breathable, resulting in a very modern look which is unique, yet practical for everyday use.